Axel Pfaender

Art Direction / Design Consultancy / Illustration

Short Stories

25 August 2008
Category: Illustration

A series of illustrations for short stories, published in the september issue of GEE Magazine
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Pro-qm.de Relaunch

24 July 2008
Category: Interactive

Tonight at 10:30 pm the new website of Pro qm, the bookshop/art space in Berlin will go online. The launch will be celebrated at Kim, Brunnenstr. 10, Berlin-Mitte. DJ-Sets by DJ Jeep (De:Bug), DJ Dance (Ibiza), Christian Winter (Group of People/Parfüm) and Juski (Jusko Trust/Parfüm).
Designed in cooperation with Tim Reuscher. Coding by einskommanull. Visit www.pro-qm.de.


launch_visual.jpg

L40 BERLIN

14 May 2008
Category: Art Direction

Sales brochure for a real estate developement on Rosa-Luxemburg-Platz in Berlin-Mitte. The building is designed by Bundschuh architects and Cosima von Bonin. It features luxurious apartments designed to suit the needs of art collectors as well as commercial units.00_cover.jpg

Drinking and Gaming

22 April 2008
Category: Illustration

A new illustration spread for an article on drinking-games in GEE Magazine01_gee_sauf_full.jpg

Illustrations for GEE Magazine

9 March 2008
Category: Illustration

GEE, Germany’s best computer games magazine and regular client of mine, comissioned me to do an illustration on escapism and two spreads on MMPORGs (Massive MultiPlayer Online Role Games) for their march 2008 issue00_kol_peergynt.jpg

–> show all work for GEE Magazine.

Icon-set for abenteuer-reisen.de

6 March 2008

The german travel-magazine “abenteuer&reisen” relaunched their website www.abenteuer-reisen.de. OnesAndZeroes designed and developed a great new community-heavy website for them and asked me to design a set of icons . Check out abenteuer-reisen.de (German only, sorry). a_r_01detail_img_0619.jpg

Illustration update: Technology Review & GEE Magazine

17 February 2008
Category: Illustration

My latest illustration about the confusing labelling of organic food for Technology Review magazine and an optical illusion illustrating the joys and the pains of difficult games for GEE magazine01_biosiegel_detail.jpg

–> show all work for GEE Magazine.

Identity for NetApp Innovation

8 January 2008
Category: Art Direction

ZweiteHeimat comissioned me to create a visual identity for “NetApp Innovation” a conference that took place in Leipzig, Germany, 12 & 13 December 2007. I created a key visual and graphic concept in the spirit of NetApp Corporate Design and designed the many applications necessary for an event like this, like posters, banners, scarves, badges, powerpoint presentations etc. netapp_01.jpg

Illustration update: GEE Magazine

7 December 2007
Category: Illustration

An update of recent illustration works for GEE magazine00_2gee_tod.jpg

–> show all work for GEE Magazine.

New CB.e Website Launched

30 November 2007
Category: Interactive

The new website for Clausecker|Bingel.Ereignisse went live today. The design reflects the company’s attitude and projects ranging from rather matter-of-factly corporate communication to glamorous events. Clausecker|Bingel.Ereignisse are a company with a strong emphasize on the individual personalities of it’s staff, a concept that is being expressed throughout the website through a CMS-based flash header. Visit www.cbe.de

T-Systems Presentation at Medica Health Expo

29 November 2007
Category: Art Direction

Müller Möller Bruss commissioned me to design a trade fair stand for T-Systems. I created a design centered around the key visual of two connecting cables on a background of subtle silver lining. The magenta-coloured cables meander around the stand connecting images, words, terminals, walls and floor. Presented at MEDICA, 39th World Forum for Medicine, 14-17 November, in Düsseldorf, Germany.

Software GUI for 3M

9 November 2007

Müller Möller Bruss commissioned me to design the user interface for Kodip®, a medical software by 3M. This software used by hospitals and health care services will be officially launched at MEDICA, 39th World Forum for Medicine, 14-17 November, in Düsseldorf, Germany.

Pro qm identity relaunched

8 November 2007
Category: Art Direction

This famous bookshop/art space in Berlin received a visual makeover by me and my partners from ITF. Eight years after our original design had been launched we are continuing this long-lasting relationship. On the event of the bookshop moving to a new location various collateral material and an invitation have been created with the updated design. Right now we are working on the new website.03_proqm_briefschaft1.jpg