Axel Pfaender

Art Direction / Design Consultancy / Illustration

PORTFOLIO: Art Direction

L40 BERLIN

14 May 2008

Sales brochure for a real estate developement on Rosa-Luxemburg-Platz in Berlin-Mitte. The building is designed by Bundschuh architects and Cosima von Bonin. It features luxurious apartments designed to suit the needs of art collectors as well as commercial units.00_cover.jpg

Identity for NetApp Innovation

8 January 2008

ZweiteHeimat comissioned me to create a visual identity for “NetApp Innovation” a conference that took place in Leipzig, Germany, 12 & 13 December 2007. I created a key visual and graphic concept in the spirit of NetApp Corporate Design and designed the many applications necessary for an event like this, like posters, banners, scarves, badges, powerpoint presentations etc. netapp_01.jpg

T-Systems Presentation at Medica Health Expo

29 November 2007

Müller Möller Bruss commissioned me to design a trade fair stand for T-Systems. I created a design centered around the key visual of two connecting cables on a background of subtle silver lining. The magenta-coloured cables meander around the stand connecting images, words, terminals, walls and floor. Presented at MEDICA, 39th World Forum for Medicine, 14-17 November, in Düsseldorf, Germany.

Software GUI for 3M

9 November 2007

Müller Möller Bruss commissioned me to design the user interface for Kodip®, a medical software by 3M. This software used by hospitals and health care services will be officially launched at MEDICA, 39th World Forum for Medicine, 14-17 November, in Düsseldorf, Germany.

Pro qm identity relaunched

8 November 2007

This famous bookshop/art space in Berlin received a visual makeover by me and my partners from ITF. Eight years after our original design had been launched we are continuing this long-lasting relationship. On the event of the bookshop moving to a new location various collateral material and an invitation have been created with the updated design. Right now we are working on the new website.03_proqm_briefschaft1.jpg

T-Systems Logos

18 October 2007

Brand symbols for two new Software-products by T-Systems.

Tag der offenen Tür (Open House)

9 February 2007

We celebrated our new office interior designed by No Mad Architects. We thank all our guests for a great party - now check out the picture gallery of our guests

Our new office interior designed by NMA

3 February 2007

Our beautiful new office interior is finished. The incredible guys from No Mad Architecture developed a concept called “urban vintage” to create a custom office interior for us. cimg2197.jpg

best practices magazine

28 December 2006

Redesign of the magazine “Newsletter best practices in urban environmental technologies” published by the City of Vienna and the UN-HABITAT-Program of the United Nations. The latest two issues are out now and available for download at www.bestpractices.at 01_covers.jpg

L37 Berlin DVD

3 October 2006

The real estate development “L37 Berlin” on Rosa-Luxemburg-Platz in Berlin is a residential building designed with the requirements of private art collectors in mind.
Bundschuh Architekten commissioned me to design and produce an interactive DVD as a give-away to prospective buyers. Design, Flash-development and packaging-design. ITF.01_package_shot.jpg